How to create Product Hunt mockups for your launch.

Step 01

Plan a gallery that tells one product story.

Your launch gallery should answer three questions quickly: what is this product, what can I do with it, and why should I care? Start with six to eight frames. Give every image one job instead of trying to explain every feature at once.

• Frame 1: the primary outcome and your strongest visual.
• Frames 2–4: the key workflow or feature that makes the outcome real.
• Frames 5–6: supporting proof, a secondary use case, or the product in context.
• Final frame: a concise invitation to try the product or visit your site.

Step 02

Choose the one screen that makes the launch understandable.

Do not begin with a settings screen, dashboard overview, or a dense collage. Pick the moment where a new visitor can immediately recognize the value: a finished result, a meaningful before-and-after, or the core action in progress. Capture it cleanly before bringing it into your mockup scene.

Step 03

Build a clear hero mockup.

Create your first scene around the strongest screen. Use a device that matches where the product lives, leave enough negative space for the product to breathe, and keep the device large enough that the UI still reads on a smaller screen.

• Use a straight-on or gentle three-quarter camera angle when UI details matter.
• Choose a simple solid, gradient, or mesh background that supports—not competes with—your interface.
• Use Studio lighting for balanced clarity; reserve dramatic lighting for a deliberate visual mood.
• Add one benefit-led headline, ideally short enough to scan in a second.

Step 04

Create variations without losing visual consistency.

Reuse the same background family, type treatment, and lighting across the gallery. Vary the app screen, camera angle, or device arrangement only when it helps the next frame make a new point. A consistent system makes a young product look intentional while helping visitors understand that every image belongs to the same story.

Step 05

Add motion only when it explains the interaction.

A short product video can be useful for a workflow that is difficult to understand in a still image. Keep the motion restrained: show one action, one result, and a readable screen. A rotating device by itself is decoration; a clear screen recording inside the device is a demonstration.

Step 06

Export, review at small size, and publish the clearest frames first.

Export high-resolution JPEG or PNG assets, then inspect them at the approximate size people will see in a feed. If the headline disappears or the screen looks busy, simplify the composition before launch. Put the hero visual first, follow with the proof, and keep a consistent order between your Product Hunt page, launch post, and website.